Are you using Chat GPT in your marketing campaigns?
Have you started creating content? Or built a chatbot? Or play around with it but aren’t sure how to use it…
…in this blog, I’ll share 5 tools that you can use TODAY to get the most from Chat GPT while it’s still free!
As artificial intelligence continues to evolve, Chat GPT (Generative Pre-training Transformer) has emerged as a powerful tool for marketing.
Chat GPT allows businesses to create personalised and engaging customer interactions through natural language processing.
In this article, we will explore the five best marketing tools to use with Chat GPT right now.
These tools will help you optimise your chatbot responses for better engagement, SEO, and overall effectiveness. So, let’s dive in and see how these tools can help you leverage the power of Chat GPT in your marketing efforts.
What is Chat GPT?
Let’s start at the top…
“GPT stands for “Generative Pre-training Transformer.” It is a type of artificial intelligence that can generate text that sounds like it was written by a person. For example, you could give it a prompt like “Write a story about a magical unicorn,” and it would create a story for you.
Chat GPT does this by using a lot of information from the internet and other sources to help it understand how language works and how to put words together to create a story.”
Who Can Use Chat GPT?
Anyone!
All you need is:
- A free account with Open AI
- The internet
Who Would Find the most use with Chat GPT?
There are many people who might find chat GPT or other language models to be useful. Some examples might include:
- Writers: Language models can help writers generate new ideas for stories, poems, or other written works. They can also help writers overcome writer’s block by providing suggestions for new words or phrases.
- Marketing professionals: Language models can help marketing professionals generate copy for advertisements, social media posts, or other marketing materials. They can also help with SEO by generating keyword-rich text.
- Business owners: Language models can help business owners generate content for their websites, such as product descriptions or blog posts. They can also help with customer service by providing automated responses to common questions.
- Researchers: Language models can help researchers generate summaries of research papers or other long texts. They can also help with data analysis by generating reports or visualizations.
These are just a few examples, and there are many other people who might find language models to be useful in their work or personal projects.
In this article, we’re going to focus on marketing professionals and business owners.
So, let’s gert started by diving into the top 5 tools to use alongside chat GPT.
1. Answer The Public
Answer The Public is a tool that helps marketers understand what their audience is searching for online.
It provides insights into the questions, prepositions, and comparisons that people are searching for on search engines like Google related to a specific topic (or keyword).
Using Answer The Public can be especially useful for creating an inbound marketing funnel for your business. By understanding the questions and concerns that your audience has, you can create content that addresses their needs and guides them through the sales process.
For example, if you are a software company, you might find that a lot of people are searching for “how to choose the right software for my business.” By creating content that addresses this question and provides guidance on how to make the right choice, you can attract qualified leads and move them closer to making a purchase.
Answer The Public can also be used to create an FAQs section for your website or a checklist for objection handling. By understanding the objections and concerns that people have about your product or service, you can address them proactively and improve the chances of converting a lead into a customer.
To use Answer The Public with Chat GPT, you can simply search for a topic related to your business and use the tool to generate a list of questions that people are asking. You can then use Chat GPT to craft responses to these questions that provide valuable information and move the conversation forward.
Best commands:
Write an answer to [ANSWERTHEPUBLIC QUESTION] in 300 words
Provide answers to the following questions:
[ANSWERTHEPUBLIC QUESTIONS]Chat GPT & Answer The Public EXAMPLE:
Command:
write an answer to ‘is digital marketing important’ in 300 words
Chat GPT Response:
Digital marketing is becoming increasingly important in today’s digital age. With more and more consumers turning to the internet to research and purchase products and services, it is essential for businesses to have a strong digital presence in order to reach and engage with their target audience.
One of the key benefits of digital marketing is its ability to reach a large and diverse audience. Traditional marketing methods, such as television and print advertising, often have a limited reach and can be expensive. Digital marketing, on the other hand, allows businesses to reach a global audience at a fraction of the cost.
Another advantage of digital marketing is its ability to target specific audiences. Using tools such as search engine optimization, pay-per-click advertising, and social media marketing, businesses can target specific demographics, such as age, location, and interests. This allows them to create more effective and efficient marketing campaigns that are more likely to resonate with their target audience.
Digital marketing also allows for more accurate measurement and tracking of marketing efforts. With traditional marketing methods, it can be difficult to measure the success of a campaign. Digital marketing, on the other hand, provides businesses with detailed analytics and metrics, such as website traffic, conversion rates, and social media engagement, allowing them to make data-driven decisions and optimize their marketing strategies.
Furthermore, digital marketing allows for greater flexibility and real-time adjustments. With traditional marketing, changes can be difficult and time-consuming to implement. However, with digital marketing, businesses can make changes to their campaigns and strategies quickly and easily, allowing them to respond to market changes and trends in real-time.
In conclusion, digital marketing is important for businesses of all sizes. The ability to reach a large, diverse, and targeted audience at a low cost, coupled with the ability to measure and track marketing efforts and make real-time adjustments, makes it a powerful and essential tool for any business looking to stay competitive in today’s digital landscape.
2. Copywriting Frameworks
This one isn’t strictly a tool, but it’s free and incredibly easy to use.
Copywriting frameworks provide structure and guidance for creating compelling and effective marketing copy with Chat GPT.
They’re tried and tested over the years and are perfect for social media marketing and advertising campaigns.
Here are a few of my favourite copywriting frameworks:
- AIDA: The AIDA (Attention, Interest, Desire, Action) framework is a classic copywriting formula that is designed to guide readers through the sales process. It begins by capturing the reader’s attention, then builds interest in the product or service, creates a desire to make a purchase, and finally, prompts the reader to take action.
- PAS: The PAS (Problem, Agitation, Solution) framework is designed to help marketers identify and solve the problems that their audience is facing. It begins by identifying the problem, then agitates the problem to create a sense of urgency, and finally, provides a solution to the problem.
- The Hero’s Journey: The Hero’s Journey framework is based on the idea that people are more likely to engage with stories and narratives. It follows the journey of a hero who faces challenges and overcomes them, and can be used to create engaging and compelling marketing copy.
- The 4Ps: The 4Ps (Promise, Picture, Proof, Push) framework is designed to help marketers create persuasive and compelling copy. It begins by making a promise to the reader, then provides a picture of what the product or service can do for them, offers proof to back up the claims, and finally, provides a strong call to action.
- BAB: The BAB (Before, After, Bridge) copywriting framework is a powerful tool for creating persuasive and compelling marketing copy. It works by highlighting the transformation that a product or service can bring about in the user’s life, and then providing a bridge to connect that transformation to the product or service being offered
Best commands:
Write sales copy for [PRODUCT/SERVICE/OFFER] for [ad placement] using the [copywriting formula]. Keep the copy below [ideal word count] and use line breaks.
Chat GPT & Copy Framework EXAMPLE:
Command:
Write sales copy for a rubber duck for a social media post using the AIDA copywriting formula. Keep the copy below 250 words and use line breaks.
Chat GPT Response:
Attention: Are you tired of boring bath time?
Interest: Introduce some fun with our adorable rubber duck!
Desire: Imagine your child’s face lighting up as they play with their new best friend in the tub.
Action: Order now and make bath time a blast!
3. Ahrefs, Semrush, or SE Ranking:
These tools are SEO (Search Engine Optimization) software that help marketers understand how their website is performing in search engine results.
By analysing data such as keyword rankings, backlinks, and traffic, marketers can optimize their Chat GPT responses for better search engine visibility.
Each of these SEO tools offer their own keyword research feature. Use it to find the best keyword opportunities and create content around them!
You can measure and analyse the SEO of your own site, and even those of your competitors too. Find strengths, weaknesses, opportunities and threats in your organic strategy!
4. Facebook Page Transparency Ad Library
The Facebook page transparency library is a tool that allows marketers to view the data that is associated with their Facebook pages.
To find it, simply visit any Facebook page that is running ads, scroll down the page and locate the ‘page Transparency’ box on the left hand side.
This includes information about the page’s followers, engagement, and ad performance…
…but, most interestingly, you can see the ads that any business is running on Facebook or Instagram!
To discover this information, click on the ‘See All’ button on the page transparency block, scroll down on the pop-up and click ‘Go to Ad Library.’ From ehre, you can see every ad that your competitors are running.
This is very useful with Chat GPT, as you can go to your competitors, copy and paste their best copy into Chat GPT and ask it to rewrite it!
Use their angles and ideas, and have chat gpt create a fresh spin for you.
Best commands:
Rewrite this ad copy, replacing the product name [name] with [your product/brand name].
5. Synthesia
Synthesia is a video creation tool that allows marketers to easily create professional-quality videos.
It can be used to create video responses for Chat GPT, which can be more engaging and visually appealing than text-based responses.
Synthesia turns text into video, using AI avatars, that are twins of real-life actors.
That’s right – your text documents can be turned into a video with a human presenting it in a matter of seconds.
However, as great as Synthesia is, I would recommend only using it on your website – it isn’t quite up to social media standards just yet!
Here’s an example of a Synthesia video, with a Chat GPT answer that was generated from a question on Answer the Public.
Watch the person in the video carefully – remember, this is NOT a human being talking.
Conclusion
In conclusion, Chat GPT is a powerful tool for marketing that allows businesses to create personalized and engaging customer interactions through natural language processing. By using the right tools, marketers can optimize their Chat GPT responses for better engagement, SEO, and overall effectiveness.
The five best marketing tools to use with Chat GPT right now are Answer The Public, copywriting frameworks, Ahrefs, SEMrush, or SE Ranking, the Facebook page transparency library, and Synthesia.
By using these tools in combination with Chat GPT, marketers can create a more personalised and engaging customer experience, and drive better results for their business.